Mark Twain a renown American writer said, “Wrinkles should merely indicate where the smiles have been.” This quote asserts that age is best seen in wrinkles caused by smiles due to the warmth and joy shared with oneself and others over time.
This maxim is indeed true on a personal level and can also be extended to corporate entities. With every corporate anniversary achieved, the best way to reflect and celebrate on the milestones achieved is seen in the wrinkles etched in the hearts and lips of the people who engage with the company as employees as well as customers. Companies that focus on delivering smiles set a series of activities going in the hearts and minds of their people. Some of these include loyalty, repeat business and advocacy. It is interesting how forgiving people become when their best brand suffers a slip up, the people form a loyal army championing for quick resolution and return to normalcy so that they may continue to enjoy their services as they have known. This level of advocacy from the people is often rare, in a market that is teeming with alternatives, however it is not uncommon. (more…)